In October 2011, Google introduced the encryption of search queries from logged in users and every person concerned with SEO started to talk about being “not provided.” Estimations from Google said that less than 10% of data will be affected. But is it really just 10%?

Since we manage over 200 sites, we know that the “not provided” percentage has been increasing every month. This is especially true if you look at Google Tops for main keywords in highly-competitive niches. It’s more than Google had originally estimated and our Marketing Team at Devellar decided to make a prediction for 2013 by focusing on monitored trends since October 18th, 2011.

This year I got the chance to visit SMX (Search Marketing Expo), a well-known conference among marketing geeks that takes place several times a year in different places. The latest one was in Israel on Jan 6^th, which is where I went to warm up during the harsh winter.

On 30th of October our team visited SearchLove London 2012, an annual conference that covers a wide range of topics related to SEO and digital marketing in general. Mostly the reports were on SMM, content marketing, quality product, website and branding.
Preparing the article we decided to skip boring follow-up text and leave it as a set of the talking points.