Readability is often thought as the most important aspect of web usability. Effective readability can boost your conversion, attract more new visitors and retain old.

Good readability rules:

Consider Contrasting Colours

It is easier to read the text if the test and the background colours are in contrast. Avoid such colour combinations as blue on red, yellow on white or grey on black.

Why it is important

• Analysts from Juniper Research predict that purchases on tablets will beat out smartphones over the next three years.
• According to Google study they did of over 1400 tablet users, 28% now use their tablet as their primary PC and 42% of them are shopping via their tablet.

Why standard desktop sites look ugly on tablets

• Buttons and navigation elements are small;
• Application and order forms are excessively long;
• Long load time of the site;
• Pixelated and fuzzy site images.

To make your website feel like it was designed especially for tablets and make it responsive to the table user common behavior, you need to:

Problem: Having a single source attribute, IMGs can’t provide a user with one image optimized for different display resolutions and sizes.

Goal: Find a solution that will send the image of the most relevant size and resolution depending on the browser and screen resolution of your device.

Solution: Responsive IMGs that are delivered using the HTML IMG tag that come from different sources depending on the screen size.

Having a wide experience in marketing, I can assure you that having a website of your business is not enough and social media presence is a must for a number of reasons.

What Social Media can do for your business

• Get advocates to talk about your products
• Drive traffic to your site
• Hold conversations with existing customers
• Find collaborative partners.

What is A/B testing?

You can easily derive meaning from its name: you test two designs simultaneously – version A (usually an existing design) against version B (new design) to measure which one is more successful according to metric you apply (it can be conversion rate, bounce rate or sales, etc.).