In October 2011, Google introduced the encryption of search queries from logged in users and every person concerned with SEO started to talk about being “not provided.” Estimations from Google said that less than 10% of data will be affected. But is it really just 10%?

Since we manage over 200 sites, we know that the “not provided” percentage has been increasing every month. This is especially true if you look at Google Tops for main keywords in highly-competitive niches. It’s more than Google had originally estimated and our Marketing Team at Devellar decided to make a prediction for 2013 by focusing on monitored trends since October 18th, 2011.

Having a wide experience in marketing, I can assure you that having a website of your business is not enough and social media presence is a must for a number of reasons.

What Social Media can do for your business

• Get advocates to talk about your products
• Drive traffic to your site
• Hold conversations with existing customers
• Find collaborative partners.

What is A/B testing?

You can easily derive meaning from its name: you test two designs simultaneously – version A (usually an existing design) against version B (new design) to measure which one is more successful according to metric you apply (it can be conversion rate, bounce rate or sales, etc.).

Big Data

Since we are constantly looking for new business ideas and ideas for start-ups, our RnD department constantly conducts a number of researches. We thought that some of them may be quite interesting for you. So we start this initiative with an overview of Big Data market niche.

Bing Ads Accredited Professional is an official accreditation program for Bing Ads customers. It trains marketing specialists to better manage and optimize Bing Ads campaigns.