This year I got the chance to visit SMX (Search Marketing Expo), a well-known conference among marketing geeks that takes place several times a year in different places. The latest one was in Israel on Jan 6^th, which is where I went to warm up during the harsh winter.

In 2012 the world witnessed some major changes in online marketing world. We saw how Pinterest became a success, witnessed Facebook getting 1 billionth user and in real time watched how Felix Baumgartner accomplished his Red Bull Stratos mission.
So what 2013 has for us? This is our advice that will help you keep your head above the water in pretty aggressive marketing world.

The German online publication Optimize or Die featured an article about Devellar’s recent project PlagSpotter and its applicability in the online community. The article featured Kyiv-based Devellar employees Iryna Stepanenko, Yaroslav Baklan, Laura-May Zvolinka, Oleksiy Synelnychenko, Svitlana Khymka, and Timur Akhmadov.

The article emphasized PlagSpotter’s improvements as well as its improved feature plans. Among these is PlagSpotter’s future goal of optimizing both its layout and duplicate content-checking functions. Additionally, PlagSpotter has made it their personal mission to take user feedback about new features and to make them available on the website in the future. Among these is a future batch search function.

One of our new upstart websites PlagSpotter has just received the coveted first place in Search Engine Journal’s list of 2012’s Top SEO Startups. This list comprises the top startup websites of 2012 that Search Engine Journal predicts will expand and become more popular in the next year.

On 30th of October our team visited SearchLove London 2012, an annual conference that covers a wide range of topics related to SEO and digital marketing in general. Mostly the reports were on SMM, content marketing, quality product, website and branding.
Preparing the article we decided to skip boring follow-up text and leave it as a set of the talking points.