EuroShop is the world’s leading retail trade fair that will take place in Düsseldorf on 16-20 February 2014. Being at the forefront of custom software development in general and eCommerce solutions in particular, Devellar has built sufficient knowledge base and strong digital know-how to help retailers better meet their clients’ most sophisticated needs. We just can’t wait to share it with other event attendees.

The global ecommerce market is estimated to total $631.7 billion in 2013 marking a compound annual growth rate of almost 19% between 2008 and 2013. The United States alone accounts for almost half of the global online retail market with its $259 billion e-tailing sector size (up 15% from 2012, see picture below).

With the mobile commerce catching up and accounting for 15% of all online retail sales (and expected to earn $39 billion in 2013), ecommerce obviously continues gaining momentum and steadily becomes a niche that every single company, regardless of its size and industry, tends to fill in. And today’s global ecommerce software market totaling $3 billion proves it. Do you need more arguments why ecommerce development is a backbone of your business success and boosted sales?

Readability is often thought as the most important aspect of web usability. Effective readability can boost your conversion, attract more new visitors and retain old.

Good readability rules:

Consider Contrasting Colours

It is easier to read the text if the test and the background colours are in contrast. Avoid such colour combinations as blue on red, yellow on white or grey on black.

In October 2011, Google introduced the encryption of search queries from logged in users and every person concerned with SEO started to talk about being “not provided.” Estimations from Google said that less than 10% of data will be affected. But is it really just 10%?

Since we manage over 200 sites, we know that the “not provided” percentage has been increasing every month. This is especially true if you look at Google Tops for main keywords in highly-competitive niches. It’s more than Google had originally estimated and our Marketing Team at Devellar decided to make a prediction for 2013 by focusing on monitored trends since October 18th, 2011.

Having a wide experience in marketing, I can assure you that having a website of your business is not enough and social media presence is a must for a number of reasons.

What Social Media can do for your business

• Get advocates to talk about your products
• Drive traffic to your site
• Hold conversations with existing customers
• Find collaborative partners.